The Key to Increasing Sales and Improving Performance: More Engagement
Empowering your sales people with powerful video brochures lets them engage target prospects and customers with high impact customized and personalized video brochures that track and report actionable viewer data by email address in real time. This powerful lead generation and qualification solution can be used stand-alone or integrated with your current CRM system or email service provide.
Sales people can receive instant email notifications whenever a prospect is viewing their video content, enabling real-time follow up that improves engagement rates. Sales managers can access reporting by salesperson to monitor results.
Engagement statistics:
- 100X increased chance of contacting a lead if called in 5 minutes vs. 30 minutes
- 21X increased chance in qualifying a lead if called in 5 minutes vs. 30 minutes
- 4-7X higher viewer engagement and response rates with video vs. static ads
- 2-3X higher email click through rates with video content vs. static text and graphics
- 10X higher viewer engagement time with video (1.5 min) vs. static emails (8-10 sec)
* Statistical data obtained from studies conducted by Marketing Sherpa, MIT, Forrester, and DoubleClick.
Video brochure results:
- 23% of viewers initiate a response action
- 40% of viewers watch video to completion
- 1.3 minutes is average engagement time
- 98% of viewers have successful video starts
* Aggregate data collected since 2008 from over 500 video email campaigns and 12 million video brochure viewers.
How it Works
When a sales person pulls up the name of an existing prospect or customer contact within our system or CRM application, they can select from a list of available Video Brochures. They then email the video brochure with a personal message to the target contact(s). Once a recipient views the video brochure, the sales person immediately receives a notification within their dashboard
Video Brochures can be viewed on PC’s, MAC’s, Tablets and Smartphones with instant tracking and reporting. Smartphone callers can also call back the salesperson by simply clicking on a link that will appear on their phone.
Return on Investment
Increase Sales Opportunities – We increase response rates because your audience receives customized video brochure content from an individual, familiar source. You will generate better qualified leads because your communications have the power to inform and educate.
Accelerate the Sales Cycle – We tell you when individual prospects, customers, and channel partners are engaging with your video sales brochure, providing detailed information such as video starts, time spent on the platform, response actions and email/social media sharing activity. Salespeople can immediately assess how much interest prospects have and respond to them quickly when their interest level is the highest.
Availability - Designed with a Web Services framework, we can be integrated with any existing CRM system. The turnkey integration with Salesforce.com can be quickly activated to enable commonly-used tasks and reporting. Further integration within Salesforce.com and integration of other CRM systems requires a needs assessment by our Professional Services.
Applications include:
- Increasing sales through better lead generation
- Campus fund raising
- Student recruitment
- Event promotion